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Vegetarian Products
The Vegetarian Supplement Market Continues to Grow
Today’s supplement consumers are more discerning and informed than ever before. They are young, diverse and global. And they are growing in number. Compared to 10 years ago, 90% of heavy supplement users are taking more responsibility for their health. In the U.S., 38% of supplement users say that vegetarian is important when choosing a supplement, up from 26% in 2006. They want non-animal products with no artificial chemicals, pesticides or preservatives.
Consumer Characteristics also Include:
- Vegetarian-aware consumers take more supplements than the general population: an average of 3.1 per day versus 2.4
- 63% report that they prefer to buy supplements that have a specific health claim
- 54% are brand loyal to the supplements they use and regularly purchase those same brands
The Right Fit
As the world leader in hard capsules for the Pharmaceutical and Health and Nutrition industries, Capsugel has continuously invested in research and development to bring new solutions for the effective delivery of supplements anticipating the requirements of a demanding consumer. The result is a growing portfolio of pure vegetarian capsules, each of which with specific properties and functional benefits. The product range is made of pure and vegetarian ingredients, and thanks to Capsugel’s stringent sourcing of raw materials – such as pine-derived plant cellulose, or fermented tapioca – 100% safe and traceable. Furthermore, each product is preservative-free, GMO ingredient free, and gluten-free, as well as biodegradable and wholly sustainable.